If you have two ads in your account targeting the same audience, they will technically compete against each other in the auction. Rest assured that because the total volume of Facebook Ads and the number of impressions served on the site are both very large, it's extremely unlikely that your ads will compete in a way that drives up your own CPC or CPM bid range.

However, if one ad begins to outperform the other by receiving more clicks, it's likely that this ad will be shown more often as our system recognizes its past success. If one of your ads is underperforming, we recommend you experiment with creating a new version with a different creative and targeting, that may be more appealing and receive more clicks.

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