Four metrics at the top of your Insights tab allow you to quickly assess the size and engagement of your audience.
  1. Total Likes: The number of unique people who like your Page as of the last day of your selected date range.
  2. Friends of Fans: The number of unique people who are friends with your fans as of the last day of your selected date range, including your current fans.
  3. Talking About This: The number of unique people who have created a story about your Page during your selected date range. A story is created when someone:
    • Likes your Page
    • Likes, comments on, or shares your Page post
    • Answers a Question you've asked
    • Responds to your event
    • Mentions your Page
    • Tags your Page in a photo
    • Checks in or recommends your Place
  4. Total Reach:The number of unique people who have seen any content associated with your Page (including any Ads or Sponsored Stories pointing to your Page) during your selected date range.

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