The reach chart shows how many people have seen any content about your Page, and where applicable, whether these people were reached through an organic, paid or viral channel. People might see your content through more than one of these channels. As a result, the sum of your organic, paid and viral reach might be larger than your total Page reach.
Organic reach is the number of unique people, fans or non-fans, who saw any content about your Page in their News Feed, Ticker or on your Page.
Paid reach is the number of unique people who saw an ad or Sponsored Story that pointed to your Page.
Viral reach is the number of unique people who saw this post from a story published by a friend.
Organic reach is the number of unique people, fans or non-fans, who saw any content about your Page in their News Feed, Ticker or on your Page.
Paid reach is the number of unique people who saw an ad or Sponsored Story that pointed to your Page.
Viral reach is the number of unique people who saw this post from a story published by a friend.