Facebook is rebuilding the web around people, and lets businesses build authentic connections at scale. In the User section of Insights, you can learn more about the people who engage with your Page.
  • New Likes: The number of new Likes your Page received, during the date range you specified.
  • Lifetime Likes: The total number of Likes your Page received, as of the end of your date range.
  • Monthly Active Users: The number of people who have interacted with or viewed your Page or its posts in the last 30 days. This includes interactions from fans and non-fans.
  • Active Users: The number of people who have interacted with or viewed your Page or its posts.
  • Daily Active Users Breakdown: Breakdown of the number of people who have interacted with or viewed your Page or its posts on that day, by type of action, during the date range you specified.
  • Like Sources: Breakdown of the number of Page likes from the most common places where people can like your Page, during the date range you specified. Note: this does not include all areas of Facebook where users can like your Page.

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