When you create compelling content, people may choose to interact with the material by commenting, liking, or writing on your Wall. These people help to spread your content virally throughout Facebook, as their engagement leads to organic stories being published in their friends' News Feed. The Interactions section of Insights allows you to track how your users interact with your stories, and helps you adapt your content to the preferences of your audience. 

For example, you can compare the engagement that each specific post generates in order to identify patterns: if you notice that asking questions to your users always generates more comments that other posts, you might decide to ask questions more frequently.
  • Post Views: The number of times people (Fans and non-Fans) have viewed a News Feed story posted by your Page, during the date range you specified.
  • Post Feedback: The number of likes and comments made on News Feed stories posted by your Page, during the date range you specified.
  • Page Content Feedback: The number of likes and comments made on News Feed stories posted by your Page, during the date range you specified.
  • Daily Story Feedback: When you post stories to people who like your Page, they can engage with your content by liking or commenting. They can also choose to unsubscribe from your Page so that stories will not appear in their News Feed in the future.
  • Page Posts: The total number of times your Page post was seen in News Feed or on the Page Wall. The feedback percentage is the ratio of the total likes and comments on that story over the total number of times the story was seen.
  • Daily Page Activity: Other than liking and commenting on your posts, people who like your Page can engage with it in a number of ways. They can write on your Page's Wall, upload photos or videos to your Page, write reviews (if applicable), create posts on your Discussion Board, or mention your Page in their own status updates or posts to their friends.

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