In this March 21, 2011 file photo released by Tokyo Electric Power Co. (TEPCO), gray smoke rises from Unit 3 of the tsunami-stricken Fukushima Dai-ichi nuclear power plant in Okumamachi, Fukushima Prefecture, Japan. At left is Unit 2 and at right is Unit 4

The massive tsunami destruction and the subsequent nuclear plant troubles in Fukushima had such an impact that a Japanese firm's name in Japanese script became one of the fastest rising searches in 2011.

No sooner than trouble sprang, the Japanese government ordered the evacuation of thousands of residents living near the TEPCO Fukushima I Plant after the 2011 earthquake badly damaged several nuclear reactors in the area.

Searches on TEPCO shot up rapidly in mid-March after the quake making the electric utility company one of the most searched names on Google in 2011.

The rapid rise of the word is even more surprising when you consider that Google's demographics place only 4.7% of the total internet users to be using Japanese language.


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