|The Apple logo is seen on an Apple store in San Francisco|
Everything from its potential features to screen size garnered a lot of interest in the internet. Even the name iPhone 5 was assumed to be true much before Apple made its announcement.
Excitement over iPhone 5 hit its peak in the last week of September, a week before Apple unveiled the iPhone 4s in a press conference at their headquarters in California.
The keyword was so popular over the year that searches for the nonexistent phone outnumbered those for the device that was actually released by Apple, i.e. the iPhone 4s.